Brody Studios-CEU Business School NEW MANAGEMENT THINKING Series
mar 22
March 22.
19:00 - 23:00
Vörösmarty u. 38.
Budapest 1064
Social Event
Brody Studios-CEU Business School NEW MANAGEMENT THINKING Series
Print Friendly and PDF

Join us at Brody Studios on the 22 March for the second in the series of talks and discussions presenting New Management Thinking to help make Budapest a vibrant hub of advanced business activities and forward management thinking as well as a magnet of diverse high-level management and entrepreneurial talent. 

High Stakes for the CEE — Can We Afford to ignore the Twenty-First Century?

Can the CEE—and Budapest in particular—meet the challenges of embracing the modern age and emerge as a sophisticated and exciting hub of enterprise?

Professor Mel Horwitch, Dean and University Professor of CEU Business School, will address this question and discuss: 

  • the nurturing of a vibrant innovation cluster;
  •  the importance of a concentration of entrepreneurs, trained and creative managers and other   professionals; 
  •  the role and limits of so-called smart cities and technology
  •  the role of a supportive culture;
  •  the relevance to the ongoing growth in our interconnected world.

“Communities have a choice: they can enter the modern age or ignore it to their peril. This is particularly true for the CEE.  Facing the future with hope, confidence and optimism requires the embracing of innovation, the welcoming and nurturing of human talent and a commitment to be competitive in the knowledge-driven global economy.” Professor Mel Horwitch.

Mel Horwitch is Dean and University Professor at Central European University Business School, he is an acknowledged expert on entrepreneurship and innovation management. He has written extensively on technology strategy, particularly with reference to knowledge-intensive sectors (e.g. services, media, information technology, and telecommunications), global innovation, and the role of networks and cross-boundary and multi-sector endeavors in developing technology. Most recently, Professor Horwitch has focused his research on clean tech and sustainability management, global innovation (especially with regard to emerging economies), global entrepreneurship in both stand-alone and corporate venues and the future configuration of modern innovation. 

Professor Horwitch was also Visiting Professor at London Business School, Professor and Founding Dean of Management at Theseus Institute in Sophia Antipolis, France, the John M. Olin Distinguished Fellow at Templeton College, Oxford University and Visiting Professor at the University of Paris-Dauphine. He has also served on the faculties of the Sloan School at MIT and Harvard Business School. He received his AB from Princeton University and MBA and Doctorate from Harvard Business School, and was a Peace Corps Volunteer in Thailand.


19:00 | doors open

19:00 | á la carte dining | drinks | mingling

20:00 | talk by Professor Mel Horwitch + Q&A 

21:15 | á la carte dining | drinks | mingling

Please note, that you are kindly asked to use your CEU e-mail account to benefit from this special collaboration. Alumni, please refer to your pass code: CEU alumni.

RSVP: | +36 1 266 3707 | Budapest Vörösmarty utca 38.

Details can be found in our Facebook event as well.


  • "I have been recently nominated as the Regional IT Manager for West Africa at Unilever. My CEU Business School education has been a key differentiator during an otherwise very competitive recruitment process. I would like to thank all my great peers of the 2013-14 cohort and the wonderful faculty at the B-School for the valuable learning experience I had during my time in BP."

    Moussa Moumouni

    MSc in IT Management class of 2014

  • 📞+36 1 887 5000
  • Nádor u. 9.
    Budapest 1051, Hungary