Business Anthropology for Innovation; An Emerging Methodology for Business
apr 02
April 02.
18:00 - 21:00
Frankel Leo ut 30-34
Room: 101
Social Event
Business Anthropology for Innovation; An Emerging Methodology for Business
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Date: April 2, 2014 - 18:00 - 21:00
Building: Frankel Leo ut 30-34
Room: 101
Event type: Roundtable
Event audience: Open to the Public
CEU presenter(s): Davide Torsello
CEU organizer(s): Judit Hildegard Hajos
CEU host unit(s): CEU Business School

Anthropologists have the unique ability to set aside biases and objectively represent the viewpoint of the customer. Holistically trained, anthropologists work across the silos
often created within marketing, R&D, and decision making chains and ensure the voice of the everyday user is present at the design and delivery process. Also, anthropologists apply their skills of understanding organizational culture by which they are key strategic advisers at improving work processes, enhancing productivity levels and at outsourcing decisions. Studying your "insides" means streamlined processes, healthier and cleaner work environments, increased creativity, and happier and more productive employees.

At this round table discussion we examine how business is helped by anthropology and by social science research practices; what type of innovative analyses and tools exists to help the creation of sustainable business strategies and decision making at top company levels.

Please RSVP to


  • Aftab Ahmed, CEO Citibank Group Hungary
  • Milos Milicevic, Executive MBA student at CEU BSch, CFO Adriatiq Holding
  • Andreas Dafinger, Professor CEU Department of Social Anthropology
  • Daniel Rona, Associate Partner at McKinsey & Co. Inc. Hungary
  • Moderator: Davide Torsello, Professor CEU Business School


  • "I have been recently nominated as the Regional IT Manager for West Africa at Unilever. My CEU Business School education has been a key differentiator during an otherwise very competitive recruitment process. I would like to thank all my great peers of the 2013-14 cohort and the wonderful faculty at the B-School for the valuable learning experience I had during my time in BP."

    Moussa Moumouni

    MSc in IT Management class of 2014

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