Can Central and Eastern European Management Compete in 2015?
may 26
May 26.
17:00 - 20:30
CEU Business School
Frankel Leó 30-34.
Budapest 1023 Room 101
Social Event
Can Central and Eastern European Management Compete in 2015?
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The Human-Side of Regional Competitiveness

In this allegedly globalized world, do national cultural characteristics still make a difference for management?

This workshop will focus on the current status of cross-cultural differences in the CEE region. We will present the results of our TARGET - CEU EXPAT Study 2015 of how over 1100 senior expatriate managers view current local management culture in Bulgaria, the Czech Republic, Hungary, Poland, Romania and Slovakia.  A host of important and challenging issues will be discussed, including:

What has changed since 'TARGET Expat Study 2009' ? What are the overall trends in CEE, how do the various countries differ in terms of management practices?

Which country is best for team work? Where does local management deal best with unexpected situations? Where is local management the most organized and efficient? Is use of humor more important in Hungary than in Poland? Are Romanians better in interpersonal skills than Bulgarians? Do managers in Slovakia or the Czech Republic understand better their competitive markets? In which country do we find the most hard-working local managers and where do language problems still cause barriers to business?

Most importantly: what are the concrete implications for doing business successfully?

We will have a rich and highly competent panel of academic and professional experts discussing their recent observations and recommendations.


Zoltán Buzády, Associate Professor of Management and Organization and MBA Program Director at CEU Business School
Klemens Wersonig, Founder and CEO of TARGET Executive Search Group
Erika Teoman-Brenner, Head of Advantage Austria (Wirtschaftskammer Österreich)
Elemér Gidófalvy, Managing Director, Head of Large Corporates Hungary, UniCredit Corporate & Investment Bank
Gabriella PachOrganization & Talent Development Manager - Europe, Middle East and Africa (EMEA) at GE, representing BCCH
Javier González Pereja, Managing Director of Bosch, representing German Chamber 


5-7 PM - Roundtable discussion
7 PM - Reception

RSVP until May 24th to

Link to the study!


  • "I have been recently nominated as the Regional IT Manager for West Africa at Unilever. My CEU Business School education has been a key differentiator during an otherwise very competitive recruitment process. I would like to thank all my great peers of the 2013-14 cohort and the wonderful faculty at the B-School for the valuable learning experience I had during my time in BP."

    Moussa Moumouni

    MSc in IT Management class of 2014

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