"Digital Marketing & Big Data - An Overview" Research Seminar by Professor Patrick Duparcq Kellogg School, Northwestern University
apr 30
April 30.
12:15 - 13:30
Frankel Leo ut 30-34
Room: 305
Social Event
"Digital Marketing & Big Data - An Overview" Research Seminar by Professor Patrick Duparcq...
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Date: April 30, 2014 - 12:15 - 13:30
Building: Frankel Leo ut 30-34
Room: 305
Event type: Seminar
Event audience: CEU Community + Invited Guests

In 20 years, digital marketing has grown from non-existent to representing a major part of doing business today. We'll look at the state of digital marketing (internet use, product, communications, and distribution) and opportunities and concerns related to "Big Data".

Professor Patrick Duparcq teaches digital marketing at the Kellogg School of Management at Northwestern University. His teaching and research interests focus on Technology Enabled Marketing (Hi-Tech Strategy, Digital & Mobile Marketing, Technology Consulting) and Global Marketing. He also teaches Digital Marketing, Marketing Management, Marketing Strategy, and Global Marketing in various executive programs around the world (Germany, Belgium, Austria, France, The Netherlands, Hungary, Singapore, Malaysia, Hong Kong, Japan). Professor Duparcq started his career teaching mathematics at the University of Antwerp (Belgium).

Professor Duparcq has advised companies on digital marketing in Asia, Europe, and the U.S., has served on Advisory Boards of a number of technology startup companies, and served in an advisory function on the Technology Commercialization Task Force of the Federal Reserve Bank of Chicago. Previously, Professor Duparcq was the CIO at two dutch universities (Nijenrode University and TiasNimbas). While at Purdue University, he was the founding director of the Center for E-Business Education and Research (CEER) and member of the executive board of the "e-Enterprise Center", the Biometrics Research Center, and the Wireless Center.

  • "I have been recently nominated as the Regional IT Manager for West Africa at Unilever. My CEU Business School education has been a key differentiator during an otherwise very competitive recruitment process. I would like to thank all my great peers of the 2013-14 cohort and the wonderful faculty at the B-School for the valuable learning experience I had during my time in BP."

    Moussa Moumouni

    MSc in IT Management class of 2014

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