Developing a New Venture with CEU InnovationsLab
This course is designed to give MBA students an immersive, practical experience creating their own companies. It takes an advanced, novel approach by placing students in the CEU InnovationsLab business incubator. There you’ll learn the skills required to nurture a company, from a concept to a fully functional entity. In effect, you’ll become an entrepreneur in CEU InnovationsLab, working with faculty and industry mentors.
The course is structured into five phases mirroring the process start-ups go through rather than typical bi-weekly or weekly class sessions. Students who successfully complete the fifth phase of the course have the option of applying to CEU InnovationsLab.
Action Learning is not a classical MBA course with classroom participation, home assignments and exams. Action Learning is learning by doing: its goal is to develop your management skills through practical work. You’ll work as a company consultant, solving a problem faced by a client company. To complete the project successfully, you must use your theoretical knowledge, conduct research, collect and analyze information, test your ideas in practice, draw conclusions and learn from your experience. Action Learning covers all phases of the knowledge generation cycle: socialization, externalization, combination and internalization.
A few examples of potential projects:
- Develop a complete business plan for a new venture
- Develop, analyze and compare investment options
- Develop specific functional policies, procedures and systems
- Evaluate the company’s present market position and prepare a plan for improvement
- Develop a turnaround plan for a company or a business unit
- Design a new e-commerce channel for the company
- Design a fund-raising plan for a non-profit organization
Boardroom Global Challenge
The Boardroom Executive Exercise is a truly integrative element in CEU Business School’s MBA program. It allows students to bring together all they learned during the various MBA courses and apply it to a challenging simulated business situation. The Global Challenge is a turn-based management level business simulation. Along with your fellow students, you will run a virtual company competing in a technology market. The key questions of every turn include supply chain, finance, pricing and marketing.
In 2010, CEU Business School senior lecturer Tibor Vörös won the CEEMAN Championship Award in innovative course design for the course. Watch a video of him discussing the course.