Core courses are required courses we consider essential to our full-time MBA program. They follow international standards and integrate acquired knowledge and skills.
|Core courses||Nr of credits|
|Boardroom Global Challenge||3,0|
|Business Economics I.||2,0|
|Business Economics II.||2,0|
|Consultative Selling and Negotiation||1,5|
|Integrity in Business||2,0|
|Key Dimensions of Modern Strategy||2,0|
|Legal Political and Policy Environment||3,0|
|Quantitative Methods in Management||2,0|
|Organizational Behavior and HRM||2,0|
|TOTAL number of core course credits||40,0|
Accounting (3.0 credits)
This course focuses on the use of current reporting and accounting concepts in international business. We will discuss how accounting data can be used in business decisions. You will develop an understanding of concepts and procedures of corporate financial reporting and control in order to be able to effectively utilize this information and participate in its development as a corporate manager. The goal of the course is to improve organizational decision-making and to align it with the organization’s strategy/objectives.
- Financial Statements - features, relations, international differences
- Short-term managerial decisions based on costs (break-even point analysis, relevant costs)
- Cost allocation systems, product costing
Action Learning (3.0 credits)
Action Learning is not a classical MBA course with classroom participation, home assignments and exams. Action Learning is learning by doing: its goal is to develop your management skills through practical work. To complete a project successfully, you must use your theoretical knowledge, conduct research, collect and analyze information, test your ideas in practice, draw conclusions and learn from your experience. Action Learning covers all phases of the knowledge generation cycle: socialization, externalization, combination and internalization.
Boardroom Global Challenge (2.0 credits)
The Boardroom Global Challenge is a truly integrative element in CEU Business School’s MBA program. It allows students to bring together all they learned during the various MBA courses and apply it to a challenging simulated business situation. The course will introduce you to key elements of corporate decision making and leadership. The Global Challenge is a turn-based management level business simulation. Along with your fellow students, you will run a virtual company competing in a technology market. The key questions of every turn include supply chain, finance, pricing and marketing.
Business Economics (3.0 credits)
The main goal of the course is to introduce you to the economic and business environment in which players make decisions about what, how and for whom to produce and how to distribute economic wealth. Economics consists of two parts: macro– and microeconomics. Microeconomics analyses the market and how the different players can achieve their objectives in a market economy. We give an insight into the theory of consumer behavior and the theory of the firm. We will also learn what the economic consequences of the different market structures on the individuals and on the society as a whole are. Then we will discuss the factor market, the demand and supply for capital, labor and land. Finally we will highlight the conflicts between economic and social efficiency.
Finance (3.0 credits)
This course aims to provide you with a broad based understanding of the principles and techniques of corporate finance and how to apply them to the main decisions faced by the financial manager. Much of the underlying theme of this course is grounded in real world applications where we bring to our class discussions, corporate decision-making considerations that financial managers make.
Management Science (2.0 credits)
This course will familiarize you with various methodological techniques that could help you solve problems, make decisions, and gather relevant information in a systematic fashion. The entire course, including the assignments, has a very practical orientation, with the aim of providing you with first-hand experience in all relevant steps associated with gathering, handling, interpreting and presenting data. Most of the class sessions will be held in the computer lab, in order to show you necessary and important applications and software packages, at the same time allowing you the opportunity to obtain immediate exposure and practice. The course will primarily utilize Excel and its applications, but a brief introduction to SPSS will also be incorporated. The comprehensive final project building on multiple elements and skills obtained throughout the course further enhances its overall practical nature.
Marketing (3.0 credits)
The purpose of this course is to provide you with the knowledge of essential marketing concepts and tools and to develop your skills in marketing decision making. You will learn current theories and best practices in such areas as marketing management approaches, marketing-environment analysis, marketing research, customer behavior, segmentation, targeting and positioning, products and branding, pricing, distribution channels, and marketing communications to create value for customers and for the firm. The above topics will be supplemented by an emphasis on ethical behavior of firms and socially and environmentally responsible marketing programs. A significant portion of your efforts will be devoted to applying marketing concepts to the “real world.” Specifically, it is the intent of this course to blend theory with practice, requiring you to read widely about marketing, observe the local marketing environment, and actively participate in class discussions and exercises.
- Developing strategic and marketing plans
- Managing digital technology in marketing
- Analyzing the marketing environment
- Conducting marketing research
- Analyzing customer markets and buyer behavior
- Segmenting, targeting and positioning
- Developing product strategies and building strong brands
- Developing pricing strategies
- Designing and managing distribution channels
- Designing and managing integrated marketing communications
- Embracing socially and environmentally responsible marketing practices
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