Print Friendly and PDF
Elective courses  Nr of credits
Banking and Financial Institutions 1,5
Big Data Insights 1,5
Boardroom Energy Scenarios 3,0
Business Decision Making via Presentations 1,5
Company Valuation 1,5
Corporate Finance and Risk Management 1,5
Corporate Governance and Board of Directors  1,5
Corporate Restructuring 1,5
Current Issues in Financial Reporting 1,5
Design Thinking 3,0
Developing a New Venture with CEU InnovationsLab  3,0
Digital Marketing 2,0
Doing Business in China 2,0
E-Leadership 1,5
Entrepreneurial Finance 2,0
Entrepreneurship 2,0
Financial Integration in Europe 1,5
Fixed Income Analysis 1,5
Intellectual Property Management 1,5
Investments 3,0
Digital Transformation 2,0
Leadership 3,0
Leading Change 2,0
Managing Integrity in Transaction 2,0
Management of Resources and Technologies 2,0
Managerial Accounting 1,5
Managing Brands 1,5
Marketing Communications 1,5
Media Production Skills and Analysis 1,5
Personal Finance 1,5
Private Equity and Venture Capital 1,5
Programming Tools 1,0
Project Appraisal 1,5
Agile Project Management 1,5
Security and Data Protection 1,5
Strategic Changemaking 1,5
Strategic Managerial Accounting 1,5
Sustainability in Business 2,0
Technology, Innovation and the Law  2,0
Tools for Analytics: R Track 2,0
Tools for Analytics: SPSS Track 2,0
Transnational Business Context 2,0
Advanced Global Strategy and Entrepreneurship Capstone Project   3,0
Total number of elective credits offered 86,0

Company Valuation (1.5 credits)

This course introduces the valuation techniques used by business consultants and bankers, as well as discuss how the various elements in these models are derived, and equally, how our inherent bias and preconceptions do cloud the valuation process.

Corporate Restructuring (1.5 credits)

This course discusses corporate restructuring transactions, including mergers and acquisitions, asset dispositions, recapitalizations, private equity and leveraged buyouts.

Corporate Governance and Board of Directors (1.5 credits)

This course provides a synthesis of key governance issues in modern limited companies, and what actually constitutes good governance. The course emphasis is on the practical rather than the theoretical, with visits from company executives and directors.

Design Thinking (3.0 credits)

This is a joint course between professors of CEU Business School and the Hungarian Design University MOME for students of both institutions with a methodology for innovation that combines creative and analytical approaches, and requires collaboration across disciplines. This process — which has been called design thinking — draws on methods from engineering and design, and combines them with ideas from the arts, tools from the social sciences, and insights from the business world. You will learn this process together with your fellow students, and then personalize it, internalize it, and apply it to your own challenges.

Our aim is to learn by doing. We don’t just ask you to solve a problem, we ask you to define what the problem is. In this course, you will start in the field, where you will develop empathy for the people who you will design for, uncovering real human needs you want to address. You will then iterate to develop an unexpected range of possible solutions, and create rough prototypes to take back out into the field and test with real people. Our bias is toward action, followed by reflection on personal discoveries about process.

Developing a New Venture with CEU InnovationsLab

This course is designed to give MBA students an immersive, practical experience creating their own companies. It takes an advanced, novel approach by placing students in the CEU InnovationsLab business incubator. There you’ll learn the skills required to nurture a company, from a concept to a fully functional entity. In effect, you’ll become an entrepreneur in CEU InnovationsLab, working with faculty and industry mentors.

The course is structured into five phases mirroring the process start-ups go through rather than typical bi-weekly or weekly class sessions. Students who successfully complete the fifth phase of the course have the option of applying to CEU InnovationsLab.

Doing Business in China (2.0 credits)

Participants to acquire a good understanding of how China became one of the world’s strongest economies during the past 30 years; the opportunities and pitfalls of doing business in and with China; and China’s changing contemporary and future role in the global trade, economic, financial, and political systems.

Entrepreneurial Finance (2 credits)

This course introduces you to both short and long-term financial planning for entrepreneurial ventures. We discuss how to measure a venture’s financial performance, how to evaluate budgeting technique and develop financial plans, and familiarize with international financial and tax planning and management.

Entrepreneurship (2.0 credits)

The objective of this course is to equip you with analytical frameworks and tools by which you will be able to successfully evaluate, launch, finance and create new high-growth companies. Special attention will be given to the creation of companies with a strong high-tech focus. Students who successfully complete the course will have hands-on experience in developing business plans and selling and marketing their ideas to external audiences.

IT for Managers (2.0 credits)

In times of crisis and continuously changing environment there is an evidence need for creativity and innovation to stay in front of others. Technology now ranks as the number- one factor impacting organizations, it revolutionizing products, operations and business models. Upstarts like Facebook and Google have stormed across markets and industries.

The course is made up of interactive conceptual presentations and a workshop series with guests from all across the industries. The aim of this course is to give students business insights based on current and future technology trends and to raise the awareness of the audience around the rapid evolution of Technology (not just IT) by building up thoughts around ways how to adapt them in our everyday life.

The main objective of the course is to share practical knowledge and to help the audience understand the managerial and non-technical challenges in order to use the technology successfully. In order to achieve this, we establish strong interactive sessions by bringing into the class real examples and field experiences.

During the course students will study IT management from an integrated and holistic viewpoint, providing the participants with a usable map of this complex field. The course will make students neither information system technical specialists nor provide the in-depth knowledge required by IT managers about the subject. But it will help future business and IT leaders to effectively communicate with each other.

Leadership (3.0 credits)

In times of crisis, leading is remarkably difficult as people become unmotivated, stressed and unable to reach their full potential. Maintaining organizational culture is an intricate managerial challenge, requiring good analytical skills and the ability to motivate. The aim of this course is to develop a multifaceted view of contemporary leadership concepts, dilemmas and possible solutions.

The course is made up of interactive presentations and a workshop series designed to develop participants’ own leadership frameworks and personal competencies. The course introduces a toolkit that enables students to learn how to approach leadership as a collective process involving adaptive motivation that allows individuals, groups and organizations to flourish.

Managerial Accounting (1.5 credits)

This course focuses on the role of management accounting in a strategic managerial context: support for decision-making and management of performance.

Main Topics

  • Role of the management accountant in strategic planning
  • Cost classification and behavior
  • Relevant information for decision-making
  • Opportunity costs and their use: make or buy decisions, keep or sell
  • Pricing decisions and target costing
  • Budgeting and analysis of variances to budget
  • Setting organizational goals and evaluating performance
  • The balanced scorecard and other measures of performance

Marketing Communications (1.5 credits)

Marketing communication is far more than just advertising. Every interaction with the market has an impact on our clients and/or customers. And every impact builds or ruins our precious brand.

This course will help in:

  • Identifying the market influencing promotional opportunities the companies have or would like to have
  • Differentiating the marketing and communication objectives
  • Developing an effective marketing communication plan
  • Choosing tools to evaluate our communications before and after the campaigns

During the course we will go through the ideal phases of marketing communication from the mass media to loyalty programs and CRM, emphasizing the difference between B2B and B2C communication. You will see, analyze and discuss hundreds of examples (press and TV ads, PR campaigns, direct mail).

Marketing Research (3.0 credits)

The purpose of this course is to help you to develop a managerial appreciation toward marketing research. Attention is sequentially focused on information needs, research design, methods of data collection and the drawing of conclusions through relevant analysis. Integration of the concepts discussed is achieved through a focus on demand measurement, product, advertising, distribution and pricing research. The course is primarily case oriented.

Strategic Changemaking (1.5 credits)

This course explores an important trend and development which may require us to redefine the domain and applicability of strategic management in the twenty-first century: The traditional boundaries of “sectors” are blurring. Techniques and approaches of strategic management can increasingly be applied to any type of organization. Modern executives and entrepreneurs are no longer constrained to leading business enterprises. Increasingly, they become universal Strategic Changemakers with careers spanning conventional boundaries. This course will explore this potentially fundamental development and how it provides opportunities for course participants.

Sustainability in Business (2.0 credits)

Society increasingly sees the role of business as a provider of solutions for global challenges, and farsighted companies are responding positively to this opportunity. Corporate social responsibility and sustainable development are now part of the corporate lexicon, but it is becoming increasingly important to articulate how the environmental, social and economic trends may impact the ability of their businesses to generate value. This course, with a mix of theoretical frameworks and case study examples, seeks to explain how businesses can achieve sustainable business models and incorporate the double bottom line (financial success and positive social impact) into their existing and/or new ventures. The management aspects of building such sustainable businesses are multifaceted, and this course also seeks to provide students with an overview and understanding of these issues.

Finally, this course will seek active student participation by involving examples of sustainable business models from student specific countries. The overall goal of the course is to share knowledge among us by including our individual examples in the overall context of global sustainable businesses.

Technology, Innovation and the Law (2.0 credits)

New technologies have had a revolutionary impact on the ways of doing business and on the pace of creation, modification and obsolescence of business models. Among other effects, they have dramatically affected the process of building a new venture, the balance between companies’ tangible and intangible assets, and the nature of distribution channels and marketing strategies.

Examples of such epochal changes are everywhere. The fast constitution and growth of start-ups, for example, represents a completely new phenomenon compared with the relatively slow establishment and development of a traditional company. At the same time, the fact that intangible assets of Fortune 500 firms account today for more than 75% of their total value is in sharp contrast with the former 20% they represented in the 1970s. In addition, the advent of the Internet has opened the door for the abandonment of the traditional brick-and-mortar distribution of goods and services, offering a plethora of new market opportunities characterized by low entrance and maintenance costs and by a cross-border and virtually unlimited target of consumers.

While in the past law was considered in the business jargon as a synonym of uncertainty and risk, in this context legal astuteness – defined as the capability to use legal tools as value generator – is more and more recognized as one of the most relevant managerial tools for creating innovative solutions and acquiring competitive advantage. Far from proposing a traditional, static review of business law topics, “Technology, Innovation and the Law” focuses on selected subjects relevant for innovative entrepreneurship, with the aim of helping students to develop such new, pro-active approach to legal issues.

We will start with a brief introduction on the role played by law in the regulation of technology and innovation, and on the importance of learning how to cooperate at best with legal counsels. Then, we will turn to intellectual property rights and their strategic management. After an analysis of the legal problems arising from the cross-border nature of the Internet, we will focus on online contracting and the regulatory framework for e-commerce. Last, we will conclude with an overview of the opportunities offered by law to raise capital for the enterprise or to abandon a no-longer profitable or stimulating entity.

Transnational Business Context (2.0 credits)

This course is about the transnational business environment (global - macro – mezzo – and micro level) in which the main economic players operate and have to achieve their economic objectives (efficiency, competitiveness, growth, stability, accountability, etc.).

This part of the course is a combination of knowledge deepening, knowledge transfer (disseminating new information through readings, reports, surveys, etc.) and personal skills development. As a result, you will be empowered with the analytical skills and the knowledge required to make comparative analysis that is needed to define the best business strategies in a global economy.

  • "I have been recently nominated as the Regional IT Manager for West Africa at Unilever. My CEU Business School education has been a key differentiator during an otherwise very competitive recruitment process. I would like to thank all my great peers of the 2013-14 cohort and the wonderful faculty at the B-School for the valuable learning experience I had during my time in BP."

    Moussa Moumouni

    MSc in IT Management class of 2014

  • 📞+36 1 887 5000
  • info@business.ceu.edu
  • Nádor u. 9.
    Budapest 1051, Hungary