Lean Startup Methodology: Is Experimentation an Alternative to Planning?
apr 19
April 19.
18:00 - 20:00
Frankel Leo ut 30-34
Room: G 015
Social Event
Lean Startup Methodology: Is Experimentation an Alternative to Planning?
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Date: April 19, 2013 - 18:00 - 20:00
Building: Frankel Leo ut 30-34
Room: G 015
Event type: Roundtable
Event audience: Open to the Public
CEU host unit(s): Business School Dean's Office

You are cordially invited to the upcoming roundtable discussion organized by the Institute of Entrepreneurship and Innovation on:

Lean Startup Methodology: Is experimentation an alternative to planning?

on April 19, 2013, 18:00-20:00 p.m. in Room G015 at the

CEU Business School

About the discussion:

You are an entrepreneur who develops an idea of a new business. You would like to take an innovative new product or service to the market. Your time, energy and resources are limited. What to do? Is it worth working on a detailed business plan and then implement it? Or is it better to launch a prototype as soon as possible and see how customers react?

Lean startup methodology could provide answers. It treats startup is an experiment. Innovative products require continuous and professional experimentation: key ideas and assumptions behind a business idea must be tested empirically. Surveys reflect the fact that many startups radically change their plans along the way. The goal of experimentation is to learn quickly using short iterations, thereby avoiding waste, getting customer validation and finding a solution that works before running out time and resources.

The popularity of the lean startup methodology is growing. Is it hype or a modern and efficient way for designing and launching businesses? What are the pros and cons? What can we learn from practitioners?

Moderator: György Bőgel, Professor at CEU Business School

Key partner: Imre Hild, iCatapult

Other panelists:

Tamas Locher

Peter Kadas

Please RSVP: iei@ceubusiness.org

  • "I have been recently nominated as the Regional IT Manager for West Africa at Unilever. My CEU Business School education has been a key differentiator during an otherwise very competitive recruitment process. I would like to thank all my great peers of the 2013-14 cohort and the wonderful faculty at the B-School for the valuable learning experience I had during my time in BP."

    Moussa Moumouni

    MSc in IT Management class of 2014

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