Poland’s Economy, Markets and Customer Behavior
apr 04
April 04.
18:00 - 20:00
Frankel Leo ut 30-34
Room: 101
Social Event
Poland as a Business Opportunity: Understanding Poland’s Economy, Markets and Customer B...
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Date: April 4, 2013 - 18:00 - 20:00
Building: Frankel Leo ut 30-34
Room: 101
Event type: Roundtable
Event audience: Open to the Public


  • From a business perspective: to have a deeper understanding of investment possibilities in Poland, learn about the country's economic background, and develop a deeper insight into legal-, regulatory-, and business environment
  • From a marketing perspective: to understand specialties of customer behavior and cultural differences through research results
  • From an entrepreneurial perspective: to discuss personal experiences with a company or an entrepreneur that does business both in Poland and Hungary

Program and Participants

6:00 – 6:30 pm
Paul Marer, Professor of Business, CEU Business School

  • Topics: Poland’s transition – a comparative perspective

6:30 – 6:50 pm
Marcin Sowa, Head of the Trade and Investment Promotion Section of the Embassy of the Republic of Poland in Budapest

  • Topics: investment possibilities and business environment in Poland

6:50 – 7:05 pm
Charles S. Mayer, Professor of Marketing, CEU Business School

  • Topics: segmentation, international marketing

7:05 – 7:25 pm
Farkas Monika, Representative of Nielsen Hungary

  • Topics: growth comparison Poland-Hungary, structure of the trade in both countries (channel split, discounters), changes in FMCG sector and private label trends

7:25 – 7:40 pm
Tri Gránit Development Corporation

  • Topics: investment experiences in Poland

7:40 – 8:00 pm
Questions and Answers and Reception

This event is organized as a part of the CEU Business School course "Emerging Regions CEE" (BUSI 542R).


  • "I have been recently nominated as the Regional IT Manager for West Africa at Unilever. My CEU Business School education has been a key differentiator during an otherwise very competitive recruitment process. I would like to thank all my great peers of the 2013-14 cohort and the wonderful faculty at the B-School for the valuable learning experience I had during my time in BP."

    Moussa Moumouni

    MSc in IT Management class of 2014

  • 📞+36 1 887 5000
  • info@business.ceu.edu
  • Nádor u. 9.
    Budapest 1051, Hungary