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Q&A - Which program is right for you?  MSc in Business Analytics or MSc in Technology Management?

What is the main difference between the two technology-related programs, MSc in Business Analytics or MSc in Technology Management.How should potential students choose between them?

The two programs are very similar to each other but each has a different focus. Technology Management & Innovation puts Technology in the middle and Business Analytics has Data as the central element.

The following four words describe the TMI program best: e-Leadership, Innovation, Digital Transformation and Technology Evolution. In Technology Management, we concentrate on developing e-Leadership competencies, along with the digital skills required for managing particular businesses, whether they be small or large enterprises. Another focal point of the program is Innovation, where the students encounter the process of innovation and are actually taken on the journey that shows them how to become pioneers in their own field. They are encouraged to find and define new directions for their business, sometimes even to the point of becoming disruptive innovators in their industries. Nowadays every organization faces Digital Transformation in one form or another; our students will have gained sufficient knowledge to become drivers of the required cultural and structural changes. Finally, no business can sustain itself without the skills learned in Technology Evolution: good leaders need to have a clear understanding of ways how to follow the rapid changes of technology. We not only present the current trends and emerging technologies but, also provide our students with skills they can put to use immediately and continue to seek the best sources for future development.

The following four words best describe the MSc in Business Analytics program: Manage, Interpret, Evaluate and Conclude data. Business Analysts of the future need a great variety of competencies, some already well defined, but in need of new interpretations, concepts examined in a new context. In this program students learn to master data-related technologies so they can properly manage their company’s most valuable asset: data. Developing strong statistical skills, students will be in position to better interpret data. The acquired knowledge, will result in new economic evaluate the data. All these skills do not bring value if we cannot draw the best conclusion from the data - that is why we also focus on business and management skills.

Who should apply to these programs? Who are the best candidates?

Generally, students from all areas are welcome, no matter what their field of expertise and experience brings, there is no prerequisite; half of our students usually have no technology-related background at all. Although most are fresh graduates, many people are looking to re-invent themselves, start a new career, and some, close to retirement, even consider enhancing their professional lives just because they are interested and closely follow global dynamics. In current cohorts, students representing many countries make the class environment really diverse; additionally, the fact that one third of our current students are women makes us proud and is good evidence that understanding technology and leveraging the data is not gender dependent.

What differentiates the MSc programs from an MBA?

MBA programs provide students with a wide angle picture of business and management in general; MSc programs are more specialized. Consider the well-known T-shape model, the vertical line of letter T represents the general knowledge and the leg of letter T stands for the specialization: this is the primary focus of each of our MSc programs. A single specialization will not be enough to set us apart from our competition; today’s pioneers should build their future on two legs similar to that of the Greek Pi (π). The farther the legs are from each other, the better: standing will be more stable and various disciplines can be combined that had never been considered before. A Marketing Specialist who gains analytical knowledge or a musician gaining technological insights can develop a unique set of skills and become future innovators in specific areas. More and more candidates look for these specializations, even those already having an MBA degree.

What is the main differentiator of the MSc programs, compared to the knowledge people can gain from meetups and online courses?

We do not develop programmers but educate people who understand the importance of technology for their business and see data as their main asset. Getting the big picture from meet ups and online courses is simply not enough. These are good complementary activities to keep up to date on new knowledge after finishing any of these programs. People need to get the comprehensive, whole picture, not just part of it in order to have clear understanding of the topics so that they could easily adapt to any changes and find new ways to solve the problems and overcome the challenges of the future.




  • "I have been recently nominated as the Regional IT Manager for West Africa at Unilever. My CEU Business School education has been a key differentiator during an otherwise very competitive recruitment process. I would like to thank all my great peers of the 2013-14 cohort and the wonderful faculty at the B-School for the valuable learning experience I had during my time in BP."

    Moussa Moumouni

    MSc in IT Management class of 2014

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    Budapest 1051, Hungary