The Bright(er) and Dark(er) Sides of the Sharing Economy
feb 18
February 18.
17:00 - 18:00
CEU Business School
The Bright(er) and Dark(er) Sides of the Sharing Economy, webinar
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Much attention is being paid to the emergence of a new form of economic exchange and business model in the current phase of late capitalism: the sharing or collaborative economy which is moving economic value creation from centred around ownership towards one based on access. For example, people stream music rather than owning records or CDs. Today, society shares information and images without imposing copyright on them through the use of social media. Through increasingly global, yet decentralized business models, individual consumers are revolutionizing the creation and exchange of value themselves with neo-artisan markets such as Etsy. Almost everyone has heard of Über or AirBnB as icons of the new sharing economy.  

This webinar had two centres of focus. First were the strategic challenges facing businesses who must try and create economic value in a world in which it is increasingly hard to monetise activities through fixed asset ownership. Second, the broader societal impacts of the sharing economy was examined - who gains, who loses and whether we are witnessing a fundamental transformation in late capitalism or the sharing economy, as it is currently developing, is a repetition of previous production business models i.e. is there really a difference between Google/Alphabet and Amazon on the one hand and Ford and Exxon on the other? 

The webinar provided insights and opportunities to discuss how individuals, companies and communities can best respond to the sharing economy.

Presenting professor:

Yusaf Akbar, Associate Professor of Management and International Studies at CEU Business School                                                                                                                                                                                              With extensive research and consulting experience in emerging markets specifically of the Central and East European (CEE) region (currently engaged in consulting and executive education in Bulgaria, China, Hungary, Latvia, Lithuania, Poland, Russia and Ukraine). His current roles in the Academy and beyond included Head Partner at the BrainTrust Network – a global end-to-end consulting eco-system; Founding Editor of the International Journal of Emerging Markets and an advisor to governmental authorities. His consulting and training references include Citibank, Deutsche Telekom, Illy Caffè, Siemens, Telenor and Toyota. In addition, Yusaf has consulted to large professional service and media companies from the CEE region including At Media, Poland; Kurylowicz & Co., Poland (the country’s largest architectural practice) and Telerik (Bulgaria).

He has published in peer-reviewed journals including Journal of Air Transport Management, Cross-Cultural Management, Journal of International Business and Entrepreneurship Development, Journal of World Business, Global Business and Organizational Excellence, Thunderbird International Business Review and World Competition.

He has authored or co-authored numerous business case studies of both large and smaller entrepreneurial firms including Datwyler, Vienna International Airport, Zwack Unicum, Hummus Bar, Philips, UAS, Vendedy. He has published two books the first entitled EU Enlargement and Central Europe: Regulatory Convergence and the Multinational Enterprise and another volume, Global Antitrust: Trade andCompetition Linkages.  He has served as an Editorial Advisory Board member on the following journals: Thunderbird International Business Review, Journal of Asia-Pacific Business and the European Journal of International Management.

You can listen to the recorded webinar here.


  • "I have been recently nominated as the Regional IT Manager for West Africa at Unilever. My CEU Business School education has been a key differentiator during an otherwise very competitive recruitment process. I would like to thank all my great peers of the 2013-14 cohort and the wonderful faculty at the B-School for the valuable learning experience I had during my time in BP."

    Moussa Moumouni

    MSc in IT Management class of 2014

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