18:00 - 21:00
Date: March 26, 2014 - 18:00 - 21:00
Building: Frankel Leo ut 30-34
Event type: Roundtable
Event audience: Open to the Public
This Round Table focuses on the consumer marketing implications of the rapidly evolving convergence of dynamically scalable multi-client computational power, use of databases and storage services made available through a network or the Internet. The overall development is also known as “Cloud Computing.” Public services associated with Cloud Computing grew from $9 billion to $40 billion over the last five years. This convergence is exacerbated by the increased usage of e-Commerce, social media and smartphones and mobile commerce. Facebook had over 1.5 billion mobile users before acquisition of WhatsApp. Today over 83% of the people over 20 and 30 years use the Internet to communicate, conduct computations, monitor friends’ movements and one’s own personal development, TV programs, movies and other sources of entertainment and information.
One of the most rapidly growing market segments associated with such trends is the increasing application in consumer marketing of Data Mining. Detailed analysis of vast amounts of information could have a significant effect on the retail-store marketing and Internet marketing alike. Retailers may even begin to rely on artificial intelligence, akin to IBM’s Watson, to make smarter sales strategies. Stores and e-Commerce providers will then be better able to anticipate what a shopper most wants and needs.
This Round Table will identify the shape and key attractive features of this new business and innovation Cloud Computing landscape as applied to consumer marketing. The Round Table will also address associated new business opportunities and key challenges.
Péter Pál, Managing Director, UNiSYS Hungary
Ildikó Herenyik, Technology Development Manager, GE Hungary
Ferenc Pongracz, Managing Director, Information Services Center Hungary, IBM Hungary
Viktor Gerő, Partner, Conor Fund, former Chairman of Vatera Kft. (Hungarian e-Bay)
Moderator: Dr. Charles A. Huebner, Executive Entrepreneur in Residence, CEU BSchool