12:00 - 13:30
Nádor u. 9.
We cordially invite you to the next research seminar!
Central European University,
The latest disruptions in the world (global, connected economy, grey revolution, accelerating technological changes and orbanization) are significantly changing the face of the consumer. This and the latest consumer trends evolve dramatic changes both on macro- and microeconomic levels.
Based on the demographic and social projections for the next 20-30 years, around 50% of the world total consumption will come from: (a) the grey population (age 65+), and (b) the middle class of Asia. In the future, consumption could sustainably drive growth only in those countries where the total factor productivity (TFP) progresses significantly. But currently competitiveness is hardly growing in the advanced and the CEE emerging countries. How to turn the weel, and make them more productive – that is one of the key macroeconomic questions today? How should companies change their business model, strategy, product portfolio, organization, management to serve the smart, globally connected consumer? What does costumer centricity mean for the companies in a digitally transforming world? This study focuses on the macroeconomic problems CEE and particularly Hungary is facing in this regard.