12:15 - 13:45
Frankel Leó út 30-34.
Automobile sectors, almost every single player practices with sharing platform. It may be different brands owned by the same player such as AUDI, Skoda, SEAT, VW, it may be different brands owned by different firms such as Volvo and FORD, Ford and Mazda. The platforms are shared by products at different segments such as luxury and non-luxury, a practice commonly criticized by damaging the luxury one, but also by products at similar price range. Using the terminology of product differentiation, with platform firms have achieved vertical differentiation as well as horizontal differentiation, with horizontal differentiation more widely practiced. Given the fact essentially every big player in US, Europe and Japan has adopted platform approach, it is worthwhile to study the cost benefits of this practice and its potential risks. In this paper, we seek to address the main drivers behind different platform decision.
This research seminar will be presented by Paul Lacourbe, Associate Professor of Operations Management at CEU Business School.