The Product Platform Decision: A Case Study of Automobile Sector
oct 28
October 28.
12:15 - 13:45
CEU Business School, Room 305
Budapest 1023
Frankel Leó út 30-34.
The Product Platform Decision: A Case Study of Automobile Sector
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Automobile sectors, almost every single player practices with sharing platform. It may be different brands owned by the same player such as AUDI, Skoda, SEAT, VW, it may be different brands owned by different firms such as Volvo and FORD, Ford and Mazda. The platforms are shared by products at different segments such as luxury and non-luxury, a practice commonly criticized by damaging the luxury one, but also by products at similar price range. Using the terminology of product differentiation, with platform firms have achieved vertical differentiation as well as horizontal differentiation, with horizontal differentiation more widely practiced. Given the fact essentially every big player in US, Europe and Japan has adopted platform approach, it is worthwhile to study the cost benefits of this practice and its potential risks. In this paper, we seek to address the main drivers behind different platform decision.

This research seminar will be presented by Paul Lacourbe, Associate Professor of Operations Management at CEU Business School. 

  • "I have been recently nominated as the Regional IT Manager for West Africa at Unilever. My CEU Business School education has been a key differentiator during an otherwise very competitive recruitment process. I would like to thank all my great peers of the 2013-14 cohort and the wonderful faculty at the B-School for the valuable learning experience I had during my time in BP."

    Moussa Moumouni

    MSc in IT Management class of 2014

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