UNDERSTANDING SME MARKET ENTRY STRATEGIES IN EMERGING MARKETS: THE ROLE OF INSTITUTIONAL AND RESOURCE BASED FACTORS
mar 22
 
DATE:
2016
March 22.
12:00 - 13:30
THIS EVENT IS OPEN TO THE PUBLIC
 
LOCATION:
CEU Monument Building
Nádor u. 9.
Senate Room
 
 
Social Event
 
 
UNDERSTANDING SME MARKET ENTRY STRATEGIES IN EMERGING MARKETS
Print Friendly and PDF

We cordially invite you to the CEU Business School Research Seminar Series next event:

UNDERSTANDING SME MARKET ENTRY STRATEGIES IN EMERGING MARKETS: THE ROLE OF INSTITUTIONAL AND RESOURCE-BASED FACTORS

LECTURE BY
ASSOCIATE PROFESSOR
YUSAF AKBAR
Central European University, Business School

Abstract:
In this paper the authors address the theme of the export performance of the SME in the
context of emerging markets. Surveying a sample of 200 exporting SMEs, they test
specific hypotheses concerning the role of Institutional Voids (IVs) both in directly
affecting the export performance of the SME and in moderating the positive impact of the
SME’s resources and capabilities. Their results show that while directly hampering the
export performance of the SME, IVs also have a negative moderating role on the firm’s
marketing capabilities.

 
  • "I have been recently nominated as the Regional IT Manager for West Africa at Unilever. My CEU Business School education has been a key differentiator during an otherwise very competitive recruitment process. I would like to thank all my great peers of the 2013-14 cohort and the wonderful faculty at the B-School for the valuable learning experience I had during my time in BP."

    Moussa Moumouni

    MSc in IT Management class of 2014

     
  • 📞+36 1 887 5000
  • info@business.ceu.edu
  • Nádor u. 9.
    Budapest 1051, Hungary